Employment Law Essay Example | Topics and Well Written Essays - 2000 words - 1

Employment Law - Essay Example These changes will have a great impact in the operations of human resource departments in organization. It is therefore critical that firms and organizations should acquaint themselves with the provisions of the spirit as the stipulations imply to avoid litigation. Sexual discrimination is one of the institutionalized vices that has dogged the working place. However, with the passing of the anti sex discrimination statute, the situation has since changed. According to the statute, no employee should be subjected to unfair treatment. Even in the case of a male employee, the statute outlines the course of action to be taken. The statute stipulates that no employee would be granted special attention in terms of sex. The exception comes in the case of women in view of pregnancy and childbirth. A case example of the anti sex discrimination state is the case of Eversheds who appealed to the Employment Appeal Tribunal where he was awarded 100,000 pounds in compensation. The case of Evershed s was that his employer exhibited unfair favoritism towards female employees which worked against him. Under the Agency Workers Regulations 2010, an agency worker is obliged to offer services to the agency, but whose services benefit a third party firm which has a contract with the agency. The definition of agency worker has been subject to intense debate and academic authorities are divided on which particular cadre of agency staff qualifies to be considered under this statute (Howard 2011). He further argues that such a definition as provided for in the statute may as well include workers who are providing services under a master services agreement such as cleaners. Another stipulation which protects the right of the employee is the TUPE regulation. Under the regulation, an employee working for a business or other premises is protected by law from unfair dismissals even on acquisitions. Under the stipulations, an employee can only be dismissed under technical or economical conditi ons. A case example of this stipulation was the Spaceright Europe Ltd v Baillavoine & Anor. Mr. Baillvoine was wrongfully dismissed from work and he was subsequently compensated. The question of who is actually an agency worker is debatable. Before arriving at a conclusion that one is an agency worker, considerations should be made in reference to the working arrangements. There are avenues for shortchanging the system through the use of umbrella corporate bodies to act for and on behalf of the hirer (Harvard Law Review, 2012). In this scenario, the umbrella corporate handles all the human resource issues fro other companies including paying dues. One of the rights that apply ab initio is the right to be given access to the same collective facilities as comparable employees or workers of the hirer. The implication of this right is that the hirer has to ensure that the agency works have equal access to the company’s resources as the permanent staff. Significantly, this will me an that the Human Resource department will have to put in place mechanisms that identify all the workers of the company including agency workers on an equal basis. The other right that applies right from the start of the workers’ assignment is the right to be informed of any arising vacancies by the hirer as comparable staff would be informed. This means that the employees are under legal obligation

Brands and branding Essay Example | Topics and Well Written Essays - 2500 words

Brands and branding - Essay Example According to Burberry, the founder of the company he said that the company was established to help the young people realize their dreams through innovation and engage in creativity thus making life bearable to them. Marketing strategies used by Burberry The marketing strategies of the company are focused at providing provide value to the customers through the products and the type of information concerning the products that are in the market. Retail marketing Retail marketing has been commonly used by the company. As one of marketing strategies, it has the capability to make the company to be more competitive in the market. The core importance of using retail marketing plan is to make sure that the sales ratio of the company increases on the international front making the company to invest a lot in other marketing strategies (Clancy and Kriegafsd, 2000). When using retail marketing, the brand is recognized and established to the market thus having a trademark that the brands are wide ly known for. Due to use of retailing marketing, the company is also able to venture in foreign countries like China where the company has retail shops thus making great venture to the fashion brands that are in the industry. The only challenge that face the company when using the retail marketing are cheaper brands that are offered by the competitors. Customer awareness Burberry enjoys strong customer awareness, since the company brands in the past were favorite brands to Queen Elizabeth two and the Prince of Wales. Additionally, through the use of extensive advertisement, Burberry brands are used by many people and are given respect worldwide due to royal families’ involvement with the products. Objective as a marketing strategy in Burberry The primary aim of the company is to make sure that the brands are represented visually to target the customers hence making sure that the customers are satisfied and their ideas are listened to and again implemented, according to their wish (Philip, 2006). The customers are encouraged to be creative and if any one of them has an idea to come up with a brand that is unique in the market he or she is given the attention. This is based on the fact that the company was founded to make use of innovation and use of modern technology (Philip and Kevin, 2006). Social media The company uses Facebook and Twitter and the management post their new brand and others to social media as a method of advertising to make sure that it effectively competes with rivals. The company introduced the use of YouTube and launched films to promote the brands (Joshi 2005). The company still opens discussion forum which are used by the customers to make sure that their views and ideas are listened to and later implemented. Market segments in Burberry Market segmentation for Burberry is divided according to characteristic and personality aspects. For example, for the consumers who are 18-30 years old they have a certain brand of Burberry which t hey use as their product of choice. The second market segment is secondary age group that includes 30-40 years old. This category has certain brands of their choice that have unique characteristics that make them to be accepted by the secondary age group (Lenskold 2003). The third market segmentation is the families with high income and this gives them opportunity to buy expensive brands. The last market segment is for student and working individuals